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   Euchol is a proprietary blend of herbs known to be effective in maintaining a healthy body fat and cholesterol, based on traditional Indian medicine Ayurveda. Similar preparations are in use for hundreds of years. This preparation is developed by Ayurvedic physicians based on 1000's of  years of practical knowledge of using these herbs.
 
   Ayurveda considers disease as an imbalance in various body systems and takes an holistic approach to therapy, unlike treating the symptoms as in western medicine. That's why there are several herbs in an Ayurvedic preparation affecting various systems of the body for a holistic therapy. This also eliminate the toxic dose effect as seen in many western medication, where the symptoms are treated with high dose of a drug.
 
   Euchol contains a unique blend 11 herbs, carefully chosen to provide a holistic effect. Some herbs helps to reduce bad cholesterol and elevate good cholesterol (Guggul, Vidanga), some protects heart, liver and other tissues from toxins (Amla), some are anti-oxidant, some anti-inflammatory, some anti-allergic or immunomodulatory. Recently, there are several scientific studies published in reputed journals (see below), attesting to the effectiveness some of these herbs. The herbs in this product are taken by people for hundreds of years in Asia and else where without any known or reported side effect.  We believe this is the biggest strength of this product.
 
References: There are several scientific studies published on various health benefits of herbs in EUCHOL, attesting to their effectiveness. Selected few are listed below.

Commiphora mukul (Guggul)
This is a well know anti-lipidimic herb, also known as Guggul, long been used traditionally in far east.  Several recent reports further confirms its cholesterol and lipid lowering effects and how it may function in the body. Reduce bad cholesterol, increase good cholesterol.

1. Gugulipid: A natural cholesterol-lowering agent. Urizar NL, Moore DD. Annual Review of Nutrition. 2003. 23:303-13.

2. The hypolipidemic natural product guggulsterone acts as an antagonist of the bile Acid receptor. Wu J, Xia C, Meier J, Li S, Hu X, Lala DS.  Molecular Endocrinology 2002 Jul;16(7):1590-7.

3. A natural product that lowers cholesterol as an antagonist ligand for FXR.Urizar NL, Liverman AB, Dodds DT, Silva FV, Ordentlich P, Yan Y, Gonzalez FJ, Heyman RA, Mangelsdorf DJ, Moore DD. Science 2002 May 31;296(5573):1703-6.

Pyllanthus emblica or Emblica officinalis (Amla or Nelli)
A key ingredient in many Ayurvedic preparation, a good adaptogen, antioxident and antiinflammatory. Several scientific reports on its role in protection of liver, heart and other tissues from various toxicities.

1. Effect of the Indian gooseberry (amla) on serum cholesterol levels in men aged 35-55 years. Jacob, A. et al. European Journal of Clinical Nutrition 1988. 42:939-44.

2. The Ayurvedic medicines Haritaki, Amla and Bahira reduce cholesterol-induced atherosclerosis in rabbits. Thakur, CP., et al. International Journal of Cardiology 1988. 21:167-75.

3. Emblica officinalis reduces serum, aortic and hepatic cholesterol in rabbits. Thakur, CP. 
Experientia 1985. 41:423-4.

Terminalia chebula (Hareeta)
1. Antioxidant and free radical scavenging activities of Terminalia chebula. Cheng HY, Lin TC, Yu KH, Yang CM, Lin CC. Biol Pharm Bull. 26: 1331-5.

2. Anti-diabetic activity of medicinal plants and its relationship with their antioxidant property. Sabu MC, Kuttan R.  Journal of  Ethnopharmacology 2002 Jul;81(2):155-160.

3. Adaptogenic properties of six rasayana herbs used in Ayurvedic medicine. Rege NN, Thatte UM, Dahanukar SA. Phytotherapy Research 1999 Jun;13(4):275-91.

Terminalia belerica (Vibheeta)
1. Hypolipidemic activity of three indigenous drugs in experimentally induced atherosclerosis. Shaila HP, Udupa SL, Udupa AL. International Journal of Cardiology 1998 Dec 1;67(2):119-24.

2. Preventive actions of Terminalia belerica in experimentally induced atherosclerosis. Shaila HP, Udupa AL, Udupa SL. International Journal of Cardiology 1995 Apr;49(2):101-6.

3. The Ayurvedic medicines Haritaki, Amla and Bahira reduce cholesterol-induced atherosclerosis in rabbits. T Thakur, CP., et al. International Journal of Cardiology 1988. 21:167-75.

Zingiber officinale (Ginger or Nagara)
1. Anti-diabetic activity of Zingiber officinale in streptozotocin-induced type I diabetic rats. Akhani SP, Vishwakarma SL, Goyal RK. Journal of Pharma & Pharmacology. 2004 Jan;56(1):101-5.

2. Effective anti-platelet and COX-1 enzyme inhibitors from pungent constituents of ginger. Nurtjahja-Tjendraputra E, Ammit AJ, Roufogalis BD, Tran VH, Duke CC. Thrombosis Research.
2003;111(4-5):259-65.

Piper nigrum (Black Pepper or Maricha)
1. Antioxidant efficacy of black pepper (Piper nigrum L.) and piperine in rats with high fat diet induced oxidative stress. Vijayakumar RS, Surya D, Nalini N. Redox Report. 2004;9:105-10.

Piper longum (Pippali)
1.  Immunomodulatory and antitumor activity of Piper longum Linn. and piperine. Sunila ES, Kuttan G. J Ethnopharmacol. 2004 90:339-46.

2. Evaluation of the liver protective potential of piperine, an active principle of black and long peppers. Koul IB, Kapil A. Planta Medica 1993 Oct;59(5):413-7.

3. Dehydropipernonaline, an amide possessing coronary vasodilating activity, isolated from Piper longum. L. Shoji N, Umeyama A, Saito N, Takemoto T, Kajiwara A, Ohizumi Y. Journal of Pharmcological Science 1986 Dec;75(12):1188-9.

Embelia ribes (Vidanga)
Anit-lipidemic, anti-diabetic. Lower bad cholesterol, increase good cholesterol and lower blood sugar.

1. Effect of ethanolic extract of Embelia ribes on dyslipidemia in diabetic rats. Bhandari U, Kanojia R, Pillai KK. International Journal of Experimental Diabetes research. 2002. 3:159-62.

Plumbago zeylanica (Chitra)
Anti-allergic, anti-inflammatory and immunomodulatory effects. Helps to lower fat and cholesterol.

1. Inhibition of immediate allergic reactions by ethanol extract from Plumbago zeylanica stems. Dai Y, Hou LF, Chan YP, Cheng L, But PP. Biol Pharm Bull. 2004. 27:429-32.

2. Hypolipidaemic and antiatherosclerotic effects of plumbagin in rabbits. Sharma, I., et al. Indian Journal of Physiology and Pharmacology 1991. 35:10-4.

Pterocarpus marsupium (Asana)
Anti-inflammatory and anti-diabetic.

1. Evaluation of anti-hyperglycemic and hypoglycemic effect of Trigonella foenum-graecum Linn, Ocimum sanctum Linn and Pterocarpus marsupium Linn in normal and alloxanized diabetic rats. Vats V, Grover JK, Rathi SS. Journal of Ethnopharmacology 2002. 79:95-100.

2. Anti hyperglycemic activity of phenolics from Pterocarpus marsupium. Manickam M, Ramanathan M, Jahromi MA, Chansouria JP, Ray AB. Journal of Natural Products. 1997. 60:609-10.

Tinospora cordifolia (Amruta)
Immunomodulatory and antitumor properties.

1. Immunomodulatory and antitumor actions of medicinal plant Tinospora cordifolia are mediated through activation of tumor-associated macrophages. Immunopharmacology and Immunotoxicology. 2004.26:145-62.

2. Hypolipidaemic action of Tinospora cordifolia roots in alloxan diabetic rats. Stanely Mainzen Prince P, Menon VP, Gunasekaran G. Journal of Ethnopharmacology 1999 Jan;64(1):53-7.
   Euchol is a proprietary blend of herbs known to be effective in maintaining a healthy body fat and cholesterol, based on traditional Indian medicine Ayurveda. Similar preparations are in use for hundreds of years. This preparation is developed by Ayurvedic physicians based on 1000's of  years of practical knowledge of using these herbs.
 
   Ayurveda considers disease as an imbalance in various body systems and takes an holistic approach to therapy, unlike treating the symptoms as in western medicine. That's why there are several herbs in an Ayurvedic preparation affecting various systems of the body for a holistic therapy. This also eliminate the toxic dose effect as seen in many western medication, where the symptoms are treated with high dose of a drug.
 
   Euchol contains a unique blend 11 herbs, carefully chosen to provide a holistic effect. Some herbs helps to reduce bad cholesterol and elevate good cholesterol (Guggul, Vidanga), some protects heart, liver and other tissues from toxins (Amla), some are anti-oxidant, some anti-inflammatory, some anti-allergic or immunomodulatory. Recently, there are several scientific studies published in reputed journals (see below), attesting to the effectiveness some of these herbs. The herbs in this product are taken by people for hundreds of years in Asia and else where without any known or reported side effect.  We believe this is the biggest strength of this product.
 
References: There are several scientific studies published on various health benefits of herbs in EUCHOL, attesting to their effectiveness. Selected few are listed below.

Commiphora mukul (Guggul)
This is a well know anti-lipidimic herb, also known as Guggul, long been used traditionally in far east.  Several recent reports further confirms its cholesterol and lipid lowering effects and how it may function in the body. Reduce bad cholesterol, increase good cholesterol.

1. Gugulipid: A natural cholesterol-lowering agent. Urizar NL, Moore DD. Annual Review of Nutrition. 2003. 23:303-13.

2. The hypolipidemic natural product guggulsterone acts as an antagonist of the bile Acid receptor. Wu J, Xia C, Meier J, Li S, Hu X, Lala DS.  Molecular Endocrinology 2002 Jul;16(7):1590-7.

3. A natural product that lowers cholesterol as an antagonist ligand for FXR.Urizar NL, Liverman AB, Dodds DT, Silva FV, Ordentlich P, Yan Y, Gonzalez FJ, Heyman RA, Mangelsdorf DJ, Moore DD. Science 2002 May 31;296(5573):1703-6.

Pyllanthus emblica or Emblica officinalis (Amla or Nelli)
A key ingredient in many Ayurvedic preparation, a good adaptogen, antioxident and antiinflammatory. Several scientific reports on its role in protection of liver, heart and other tissues from various toxicities.

1. Effect of the Indian gooseberry (amla) on serum cholesterol levels in men aged 35-55 years. Jacob, A. et al. European Journal of Clinical Nutrition 1988. 42:939-44.

2. The Ayurvedic medicines Haritaki, Amla and Bahira reduce cholesterol-induced atherosclerosis in rabbits. Thakur, CP., et al. International Journal of Cardiology 1988. 21:167-75.

3. Emblica officinalis reduces serum, aortic and hepatic cholesterol in rabbits. Thakur, CP. 
Experientia 1985. 41:423-4.

Terminalia chebula (Hareeta)
1. Antioxidant and free radical scavenging activities of Terminalia chebula. Cheng HY, Lin TC, Yu KH, Yang CM, Lin CC. Biol Pharm Bull. 26: 1331-5.

2. Anti-diabetic activity of medicinal plants and its relationship with their antioxidant property. Sabu MC, Kuttan R.  Journal of  Ethnopharmacology 2002 Jul;81(2):155-160.

3. Adaptogenic properties of six rasayana herbs used in Ayurvedic medicine. Rege NN, Thatte UM, Dahanukar SA. Phytotherapy Research 1999 Jun;13(4):275-91.

Terminalia belerica (Vibheeta)
1. Hypolipidemic activity of three indigenous drugs in experimentally induced atherosclerosis. Shaila HP, Udupa SL, Udupa AL. International Journal of Cardiology 1998 Dec 1;67(2):119-24.

2. Preventive actions of Terminalia belerica in experimentally induced atherosclerosis. Shaila HP, Udupa AL, Udupa SL. International Journal of Cardiology 1995 Apr;49(2):101-6.

3. The Ayurvedic medicines Haritaki, Amla and Bahira reduce cholesterol-induced atherosclerosis in rabbits. T Thakur, CP., et al. International Journal of Cardiology 1988. 21:167-75.

Zingiber officinale (Ginger or Nagara)
1. Anti-diabetic activity of Zingiber officinale in streptozotocin-induced type I diabetic rats. Akhani SP, Vishwakarma SL, Goyal RK. Journal of Pharma & Pharmacology. 2004 Jan;56(1):101-5.

2. Effective anti-platelet and COX-1 enzyme inhibitors from pungent constituents of ginger. Nurtjahja-Tjendraputra E, Ammit AJ, Roufogalis BD, Tran VH, Duke CC. Thrombosis Research.
2003;111(4-5):259-65.

Piper nigrum (Black Pepper or Maricha)
1. Antioxidant efficacy of black pepper (Piper nigrum L.) and piperine in rats with high fat diet induced oxidative stress. Vijayakumar RS, Surya D, Nalini N. Redox Report. 2004;9:105-10.

Piper longum (Pippali)
1.  Immunomodulatory and antitumor activity of Piper longum Linn. and piperine. Sunila ES, Kuttan G. J Ethnopharmacol. 2004 90:339-46.

2. Evaluation of the liver protective potential of piperine, an active principle of black and long peppers. Koul IB, Kapil A. Planta Medica 1993 Oct;59(5):413-7.

3. Dehydropipernonaline, an amide possessing coronary vasodilating activity, isolated from Piper longum. L. Shoji N, Umeyama A, Saito N, Takemoto T, Kajiwara A, Ohizumi Y. Journal of Pharmcological Science 1986 Dec;75(12):1188-9.

Embelia ribes (Vidanga)
Anit-lipidemic, anti-diabetic. Lower bad cholesterol, increase good cholesterol and lower blood sugar.

1. Effect of ethanolic extract of Embelia ribes on dyslipidemia in diabetic rats. Bhandari U, Kanojia R, Pillai KK. International Journal of Experimental Diabetes research. 2002. 3:159-62.

Plumbago zeylanica (Chitra)
Anti-allergic, anti-inflammatory and immunomodulatory effects. Helps to lower fat and cholesterol.

1. Inhibition of immediate allergic reactions by ethanol extract from Plumbago zeylanica stems. Dai Y, Hou LF, Chan YP, Cheng L, But PP. Biol Pharm Bull. 2004. 27:429-32.

2. Hypolipidaemic and antiatherosclerotic effects of plumbagin in rabbits. Sharma, I., et al. Indian Journal of Physiology and Pharmacology 1991. 35:10-4.

Pterocarpus marsupium (Asana)
Anti-inflammatory and anti-diabetic.

1. Evaluation of anti-hyperglycemic and hypoglycemic effect of Trigonella foenum-graecum Linn, Ocimum sanctum Linn and Pterocarpus marsupium Linn in normal and alloxanized diabetic rats. Vats V, Grover JK, Rathi SS. Journal of Ethnopharmacology 2002. 79:95-100.

2. Anti hyperglycemic activity of phenolics from Pterocarpus marsupium. Manickam M, Ramanathan M, Jahromi MA, Chansouria JP, Ray AB. Journal of Natural Products. 1997. 60:609-10.

Tinospora cordifolia (Amruta)
Immunomodulatory and antitumor properties.

1. Immunomodulatory and antitumor actions of medicinal plant Tinospora cordifolia are mediated through activation of tumor-associated macrophages. Immunopharmacology and Immunotoxicology. 2004.26:145-62.

2. Hypolipidaemic action of Tinospora cordifolia roots in alloxan diabetic rats. Stanely Mainzen Prince P, Menon VP, Gunasekaran G. Journal of Ethnopharmacology 1999 Jan;64(1):53-7.
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